How Do You Know When You Are Too Busy?

By: Shad Bookout Does it seem to you like things in your office have been crazier over the past few weeks? We travel around to multifamily communities all over the U.S., and we have noticed a shift happening in many leasing offices. Sure, all of us are busy and, with the increased demand for apartments, there are more customers than ever before. But that is not the type of busy we are talking about. The shift we are seeing is creating new levels of stress — not from customers, but from within. So how do you know when you have become too busy-
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Is “That Resident” a Hindrance or is Something Else Going On?

By: Shad Bookout Every apartment community on Earth has at least one. Most have two or three. You cannot escape them. They will hunt you down and they will find you at the most inopportune moments. They are a daily presence and, in some cases, a daily challenge. But there is more to “that resident” than meets the eye. And you know exactly which of your residents we are referring to…don’t you? They come into your office nearly every day. This one resident causes fear in most property management teams. When you see him or her coming through-
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Will You Win The Super Bowl of Apartments?

By: Shad Bookout Every renter wants something unique and special in their new apartment home.  Many times, it is directly related to the circumstances where they are coming from. Every story is special and it is important that you take the time to understand what your residents need, want, and especially, what they are going to judge you on. For families that are downsizing or upsizing their apartment, size may be the amenity they crave. For busy executives on the go, the key to a happy life may be extended hours to use community amenities or-
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Groundhogs, Apartments and the Definition of Insanity

By: Shad Bookout Albert Einstein said it best when he declared that the definition of insanity is “doing the same thing over and over again and expecting different results”. So, as members of the apartment industry, why do we find ourselves taking that well-traveled path time and time again? We undergo the same routines, which lead to the same results, day in and day out. It is almost as if we are stuck in some cosmic loop like Bill Murray in Groundhog Day. But, we do not have to relegate ourselves to repeat the mistakes of the past. We can-
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PackageLog Saves Christmas: Episode 4 (Winter is Coming)

By: Shad Bookout The long days of summer have finally been overtaken by the long nights of winter. As Jack Frost prepares for a little nose nipping, the country enters the final push towards Christmas. This Monday was the busiest shipping day of the year. This makes tomorrow (Christmas Eve, Eve) the busiest day of the year in package rooms across the U.S. Every package has its own tale of the journey it has taken – just like the tale I am about to tell you. It begins just as everything else does: very small. As she pulled the blue bow in her-
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PackageLog Saves Christmas: Episode 3 (12 Days of Apartment Christmas)

By: Chelsea Burnett Everyone who is not a scrooge loves this time of year. The pretty lights, the joyous spirit, and the festive decorations bring a smile to nearly every eye. Oh, and cookies…the cookies bring smiles to everyone (especially me). But at some apartment communities, there is a mysterious Grinch that looms around at times. In fact, the Grinch may be sneaking around your community right now. Let’s defeat him with a little holiday cheer as we present the 12 Days of Apartment Christmas: On the 12th day of Christmas, my residents-
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Use These Tips to Save Christmas at Your Apartment Community

By: Gustavo Ortiz Let the games begin. We are quickly counting down the days until Christmas. As each work day brings us closer to the big day, apartment communities will significantly feel the burdens of the increased surprises that come with the holiday season. From company events to community activities to additional needs from residents and, of course, an ever-increasing flow of package deliveries, time – as well as your sanity – comes at a premium this time of year. Luckily, all is not lost. Follow these three tips to ensure that you-
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Does Your Apartment Resident Feel Like A Martian?

By: Shad Bookout Two hundred twenty five million kilometers. That is the average distance that Mars is from Earth. Needless to say, that is a really, really long way away. It is an incredibly hard place to get to – and an even more difficult place to be if you decided to stay. These facts are the center point of the just released movie “The Martian”, starring Matt Damon. But this can also so serve as an analogy to describe the way that many of our apartment residents feel when dealing with their apartment community and its staff. It-
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The Labor it Takes Packages to Get to You

By: Christine Blank A package shows up at your home, apartment or office. It is that delivery of new clothes from Amazon that you have been waiting for. Or, it is the that new movie that just came out on Blu-Ray from BestBuy.com. It could even be groceries and toilet paper. We live in an age in which we are all dependent on online shopping for at least a portion of our monthly purchases. But what happens before those packages arrive at your apartment community or business, destined to be distributed to a number of different residents and employees?-
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Is Your Office Productivity Flowing Like a River?

By: Shad Bookout “You drown not by falling into a river, but by staying submerged in it.”-Paulo Coelho Every second of every day at your leasing office is just another drop in the endless river that is the life’s blood of your apartment community. There are times when the needs of residents rain down, causing the flow of the river to turn into a flood of challenges for your work day. There are also droughts where it seems that the flow of new residents has become the trickle of a few drops. If you are not careful, the river will control-
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How Holding Packages Helps Make Apartment Residents Happy

By: Shad Bookout Wilson Phillips sings, “Things will go your way if you hold on for one more day” Kenny Rogers sings, “You have to know when to hold ‘em” If seems everyone these days wants something held. Telephone receptionists ask you to, “Please Hold”.  Friends ask you to “Hold this for me”. We are holding on to our devices, holding on to our wallets and purses and holding all of our other stuff. We have turned into a society that is obsessed with holding things. This also means packages. Your apartment residents are asking-
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Package Delivery Makes Apartment Life Better

By: Shad Bookout As technology continues to be the main driving force in the multi-family industry, customer expectations are growing by leaps and bounds. Not only is this being reflected in online reviews but in the overall attitude and demands of apartment seekers. People are seeking the apartment lifestyle, not as an alternative to home ownership but as a life choice. But, as more and more people everyday search out multi-family options, many apartment communities are slow to respond. Even more frightening is that some companies are even-
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