How Do You Embrace Tomorrow’s Technology in Your Work Culture Today?

by: Shad Bookout Most of us individually become excited about the next technology that will soon be hitting the marketplace. We clamor for the new iPhone and sit online during Cyber Monday, waiting for the newest Alexa to go on sale. We talk around the table about when self-driving cars will actually be a real thing, and spend our evenings bathed in the blue glow of our smart devices as we delve into the latest social media offerings. Young and old alike seek to embrace the newest and greatest offerings out there. But most businesses are different.-
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How New School Marketing is Being Powered by Old School Methods

by: Shad Bookout With the launch announcement of the new line of iPhones and Apple products, many consumers are lining up to get their hands on the latest technology. This will happen again when Amazon and Google release the next generation of AI personal assistants. It seems that,  whatever new tech comes about, marketers and consumers are quick to latch onto it and leverage it to their advantage. But, no matter how new the tech, the branding approaches that integrate it are reliant on old-school marketing tactics and practices. In essence, new-
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How Do You Know When You Are Too Busy?

By: Shad Bookout Does it seem to you like things in your office have been crazier over the past few weeks? We travel around to multifamily communities all over the U.S., and we have noticed a shift happening in many leasing offices. Sure, all of us are busy and, with the increased demand for apartments, there are more customers than ever before. But that is not the type of busy we are talking about. The shift we are seeing is creating new levels of stress — not from customers, but from within. So how do you know when you have become too busy-
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How Do You Spend Your Information Currency?

By: Shad Bookout If knowledge is power, then we live in a time of great distribution of that power. More information is available to more people than ever before. This is not just a factor of the data that people are paying for. You can learn more about your customers and those those whom you target, simply as a consequence of taking part in the world around you. From social media to mobile tech to just observational behavior, the things you can learn about the people you engage with is unparalleled in today’s technologically-driven society.-
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How You Can Get Ahead With A Little Digital Spring Cleaning

by: Shad Bookout Now that spring is officially here, the time has come to do a little spring cleaning. The annual ritual sacrifice of the things that are getting in your way helps many people find more in both their home and business spaces. We spend hours sorting and cleaning, in order to increase our productivity and our happiness. So, if we do it with our spaces at home and at the office, why do we not take the same approach to our digital spaces as well? The time has come to get a grip on our technology. Here is how you can get ahead with a-
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How Do You Achieve More Luck In Your Business?

by: Shad Bookout We have all expressed it and we have all asked for it. “Good Luck” is one of the most common affirmations expressed, yet we know so little about what it really means. Countless notable authors and poets have spent connecting the wishes of the hopeful to the factors of luck and circumstance. But luck is not a result of things that just happen. Luck is a skill set, and, just like any skill, it can be learned, developed, and honed. Luck is not something that happens. Luck is something we make happen. So, in your business, what-
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Are You Too Distracted For These Three Productivity Tips?

by: Shad Bookout The world we work in today is noisy… very, very noisy. The endless array of chirps, dings, and notifications that surround us have become the backtrack to our daily lives. And as a result, many of us have become uncontrollably Pavlovian in our reactions to the barrage of digital stimulus. <ding> I must check who sent that email <chirp> I must see that text <beep> Insert social media here <ring> I wonder who is calling The distractions are endless. It is amazing that we are able to get anything accomplished.-
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