What Gear is Your MultiFamily Community Using?

by: Shad Bookout Power. Power comes from control, and control is not always easy to obtain. A championship cyclist has no issues with simply riding a bike. But to power to the front of the race, they must take control. Their success comes from using their strength, mixed with the tools that surround them — namely their bicycles. Though the use of gears, they are able to climb seemingly insurmountable hills and speed through nearly endless valleys at breathtaking speed. Proper use of gears can help you go from fast to slow, from weakness to strength,-
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This is the Truth Behind This Year's Holiday Package Overload

By: Shad Bookout The day has finally arrived. The holiday shopping season is here and this year will be like none previous. With Black Friday deals starting online as early as the first of November, and in-store deals at some locations covering all of last week (and some even sooner) you are probably already feeling the effects of the arriving packages. Well hold onto your PCs because the season and package delivery are just gong to continue to get bigger through the end of the year. Cyber Monday Bring Forth Brown Tuesday The packages are coming!-
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A Look Back at NMHC OpTech 2016

By: The PackageLog Team One of the highlights of our year was attending the 2016 NMHC OpTech conference. Each year, this outstanding event brings together the brightest minds in the multi-family industry as they join together with the top multi-family owners and operators in the nation. The future of our industry is explored during these three days and the top innovations driving that future are discovered. From the speakers, to the networking, to the exhibit hall, this conference was truly one for the ages. The Future is ours Together One-
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Cause Your Customers to React, Act and Remember

By: Shad Bookout It has become harder and harder to capture and keep the attention of potential and current customers. The endless barrage of brand-driven advertising from multiple sources makes it difficult to stand out in the marketplace. The not-stop dings, beep and chimes of mobile devices has severely diminished the attention span of our culture. And, once you have connected to customers, it is challenging mission to keep the attention that you have worked so hard to earn. This is even truer for brands within the multi-family industry. The-
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A Look at the Biggest Challenge in Multi-Family Today

By: Shad Bookout Every role within the multi-family world looks at the apartment industry universe with their own unique perspective. This means that the good things (and the bad) seen by one individual can be drastically different from the next. This vast ocean of viewpoint becomes even wider when you now take into account the observations of our residents. Things – even very simple things—can in fact become completely out of whack when the same item(s) have far different meaning and impact to each different group. To make matters worse,-
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How to Retain More Residents on Apartment Day and Beyond

By: Shad Bookout April 5th was National Apartment Housing Day and there has never been a better time to celebrate everything about the apartment industry. As managers, leasing teams, maintenance teams, executive staff and even suppliers cheer for the multi-family industry, the residents who call our apartments home cheer for other reasons. They cheer for the amenities, they cheer for the location, they cheer for price, and they cheer for us – their industry supporters. Each day that we work diligently to retain the residents that are our life’s-
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The Funny Thing About Being in Property Management Is…

By: Shad Bookout Only a handful of people in the world have ever uttered the phrase, “I want to be in property management when I grow up”. And 99% of those people have family roots within the industry. It is a shame that such little notoriety comes with a profession that has such a meaningful impact. In the U.S., 3.8 million people choose to live the apartment lifestyle. This, in turn, supports more than 12 million jobs and contributes more than $1 trillion to the economy. Those are all big numbers. And that is just what they are…only numbers. The-
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Join the Pro-Packages Party

By: Shad Bookout The political season is in full swing as Republicans and Democrats crisscross the U.S., debating the validity of their candidacy. Meanwhile, another debate is quietly taking place in the package rooms and closets that dot our county’s landscape. That debate centers around whether or not to accept package deliveries or to find other means for your apartment residents to receive packages. And, although the debate will continue for weeks and months to come, we would like to declare our support of the Pro-Package Party. The Crux-
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Is “That Resident” a Hindrance or is Something Else Going On?

By: Shad Bookout Every apartment community on Earth has at least one. Most have two or three. You cannot escape them. They will hunt you down and they will find you at the most inopportune moments. They are a daily presence and, in some cases, a daily challenge. But there is more to “that resident” than meets the eye. And you know exactly which of your residents we are referring to…don’t you? They come into your office nearly every day. This one resident causes fear in most property management teams. When you see him or her coming through-
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