No, Judgement Day is not upon us and the T1000 is not coming to get you. However, robots are taking over many of the functions of our daily lives. But some things, robots just cannot do as effectively as a human (or at least we previously thought). One place where the two collide is when it comes to sales. Can robots and automation make an impact? Move over Alec Baldwin, robots are the ultimate closers.
by: Shad Bookout
Most of us individually become excited about the next technology that will soon be hitting the marketplace. We clamor for the new iPhone and sit online during Cyber Monday, waiting for the newest Alexa to go on sale. We talk around the table about when self-driving cars will actually be a real thing, and spend our evenings bathed in the blue glow of our smart devices as we delve into the latest social media offerings. Young and old alike seek to embrace the newest and greatest offerings out there.
But most businesses are different.-
by: Shad Bookout
With the launch announcement of the new line of iPhones and Apple products, many consumers are lining up to get their hands on the latest technology. This will happen again when Amazon and Google release the next generation of AI personal assistants. It seems that, whatever new tech comes about, marketers and consumers are quick to latch onto it and leverage it to their advantage. But, no matter how new the tech, the branding approaches that integrate it are reliant on old-school marketing tactics and practices. In essence, new-
By: Shad Bookout
Does it seem to you like things in your office have been crazier over the past few weeks? We travel around to multifamily communities all over the U.S., and we have noticed a shift happening in many leasing offices. Sure, all of us are busy and, with the increased demand for apartments, there are more customers than ever before. But that is not the type of busy we are talking about. The shift we are seeing is creating new levels of stress — not from customers, but from within. So how do you know when you have become too busy-
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