Now That Prime Day Has Passed, What Happens Next

by: Shad Bookout

Prime Day 2017 is in the record books, and it was an event to remember. It has been suggested that the total sales reached nearly $2 Billion while surpassing last year’s sales volumes by 60%. And while the final numbers from Prime Day are still being tallied, the real value lies not in the profits made but by the connections made to customers.

Prime Day has become almost like the new Black Friday.  It has already become the second largest day of online shopping (second only to Cyber Monday). And the packages currently traveling across the nation can attest to the significance of the growing phenomenon.

Depending on where you live, the most popular items for Prime Day vary widely. Here in the U.S., one of the most popular purchases was the 23andMe DNA test kits, while other countries saw a surge in gaming systems and electronic gadgets.

One of the volume purchases that will see the most impact going into the future is Amazon Echo. Amazon sold seven times more Echo products than on Prime Day 2016.  The digital AI device not only serves as a personal assistant, but provides additional discounts and connectivity for Prime Day shopping.

This means that, in the future, more people will spend time searching using an Echo device. More people will be connected to Amazon through an Amazon device. But, most importantly, more people will continue making sure Prime Day grows, leading to more purchase and more packages being shipped than ever before.

What items did you find during Prime Day that peaked your interest? Let us know in the comments.