By: Shad Bookout
All eyes in the world have been focused on Brazil as the games of the 31st Olympiad are underway. While most people are glued to the storylines surrounding athletes like Usain Bolt and Michael Phelps, there is another story that has been quietly occurring outside of the spotlight. For both Olympic organizers and athletes alike, productivity is a major key to success. The lessons learned could help propel our brands (both personal and professional) to the next level. This is what the Olympics can teach you about productivity:
The Fastest Wins
It does not matter if you are a sprinter, swimmer or champion rower. the thing that earns you the gold medal is speed. Faster is better and the same can be said when it comes to what customers want. We live in a fast-paced, high-tech society where information and answers are available nearly instantaneously. Your customers want your customer service to reflect this. In almost every case, the first to respond, the first to provide a solution and the first the make an impact earn the loyalty of the customer.
New Tech Brings New Solutions
The Olympics are a great proving ground for technology. When thousands of a second make the difference between first and second place, it takes a lot of technology to ensure success. The volleyball venues have evolved to eagle-eye camera replay systems. Track athletes have computerized pressure plate starting block and laser chronometers at the finish line. Your brand, too, should be taking advantage of every evolving technology. Search around you and find the new solutions that will help you save time, effort and money. This will allow you to free up time to take care of your customers (which is what we should be focused on anyway).
Focus on Creating Memorable Moments
Few will remember who won the qualifying heats for the 1500 meter race. Few will remember the third semifinal dive from the 5 meter platform. But, when an athlete sets a world record or achieves something remarkable, long lasting memories are created. Years from now, people will still discuss the achievements of names like Phelps, Bolt and Biles.
What are you doing to ensure that your customers remember you? Why spend time chasing down new customers when they could be seeking you out? When you create an impact (memorable moments) with your customers, they will tell others. Sure, the great moments may only be remembered by a few. But the bad moments will be touted to every person they know. Gold medal service earns gold memories. You never want to come in last place.
What things are you doing to create gold medal moments for your customers? How are you using technology to help make these moments more memorable impactful?