By: Shad Bookout
Momentum is a cleverly-disguised, two-way street that runs throughout all facets of your business. Operations, sales, marketing and every other department must yield to the power of momentum. When it works in your favor, momentum can turn a challenging situation into a series of glorious victories. But when momentum is not in your favor, you feel as though you were Sisyphus, pushing the boulder up the hill. Momentum can be your worst enemy or your greatest ally. Here are some ways you can take hold and let momentum help lead your business to success.
Strike while the iron is hot and keep striking. When momentum is in your favor, jump on and ride it as far as it can take you. In sales, when you close or convert a lead, use the momentum to aid you in closing another, and another, and another. The same goes for marketing and operations. When you find something that works, keep pushing ahead. You will be amazed at the new levels of success that momentum can help bring you.
The wheel of momentum will gain speed if you provide the right environment. Once momentum takes hold, there are many ways to help strengthen its drive. Not allowing distractions to interfere with your success and keeping your focus are crucial. When you see team members who have momentum on their side, help them by providing compliments and cheering on their effort. This is not the time to try something new (unless that is the intended goal), but a time to build from success. The more speed you pick up, the further it can carry you.
But when the well runs dry, stop wishing for it to produce results. If you feel as though you are just simply banging your head against the wall…you probably are. The sudden shift in momentum can be a challenging event for your team (especially in sales) to cope with. But Einstein observed correctly when he stated that the definition of insanity is doing the same thing over and over again and expecting different results. When the momentum ends, step away, clear your head and try something new to get a new ball rolling in the right direction.
How does your team embrace momentum and what things do you do to relight the fires of success when momentum fails? Let us know in the comments below.