By: Christine Blank
While Black Friday and Cyber Monday are always huge shopping days in the U.S., more people than ever before will be ordering their gifts online during those two days this year, meaning that your office will be flooded with packages during the first week in December.
Thanksgiving weekend sales are expected to soar 25 percent over last year, according to a new Deloitte survey. To top it off, shoppers expect that 59 percent of their spending will be online over the Thanksgiving weekend, up from 52 percent last year.
And did you know that Black Friday now surpasses Cyber Monday as the most popular shopping day for that weekend? Two-thirds (66 percent) of those shopping over the holiday weekend plan to do so online on Black Friday, compared with 52 percent on Cyber Monday.
“The digital influence is likely to touch nearly every moment in the shopper’s journey this holiday season,” said Rod Sides, vice chairman at Deloitte LLP and retail and distribution practice leader. “With nearly 90 percent of respondents planning to go online at some point during the upcoming holiday weekend, digital retailing is about more than an online transaction.”
Despite the growth in Black Friday’s popularity, many Americans will still be ordering products online on Cyber Monday. Walmart.com executives anticipate huge sales again this year for Cyber Monday, so they are starting their Cyber Monday sale on Sunday. Last year, Cyber Monday ranked as the heaviest online sales day in U.S. history.
The growth in online shopping for the holiday season – not only for gifts but also food, household items, party goods and other supplies will result in hundreds – if not thousands – of additional packages delivered to your business.
You are already likely seeing a huge surge in deliveries, as retailers such as Amazon and Kohl’s began offering “Black Friday” deals and other online promotions early. From November 1 through November 22, e-commerce revenue surged 12.8 percent and transactions rose 12 percent, compared to the same time period in 2014, according to Custora.
How do you deal with the surge in package deliveries, without going crazy? The holiday season is stressful enough, without having to worry about distributing packages to every employee and resident. Instead, you want to make sure you are using PackageLog’s™ cloud-based package management software that notifies recipients by text and email when their deliveries arrive. And now, receiving and distributing packages is even faster with PackageLog’s™ new ScanCam™. No longer will receiving locations be required to manually enter information about arriving packages. Simply by taking a photo of the label with a smart phone or tablet, the system recognizes the resident’s delivery information. Now the burden of time you feel due to package deliveries is solved. And that makes for a great holiday season.