Projected online holiday sales = flood of packages

By: Christine Blank

Online retail sales are expected to spike between 6 and 8 percent this holiday season to reach $105 billion, according to the National Retail Federation. In addition, retail analytics firm RetailNext projects that digital’s share of total retail sales for the November and December holiday selling season will rise from 10.5 percent last year to 11.9 percent this year.

Overall retail sales are projected to rise 3.7 percent to $630.7 billion. In total, holiday sales are predicted to make up about 19 percent of retail’s $3.2 trillion in sales for 2015.

“With several months of solid retail sales behind us, we’re heading into the all-important holiday season fully expecting to see healthy growth,” said NRF President and CEO Matthew Shay. “We expect families to spend prudently and deliberately, though still less constrained than what we saw even two years ago.”

And shoppers will increasingly go online to purchase holiday gifts. Almost half of holiday shopping – both browsing and buying – will be done online this year, according to NRF.

holiday 2Plus, Americans plant to start holiday shopping earlier than before, with as many as 83 percent doing a majority of their shopping on or before Cyber Monday. According to Market Track, 41 percent plan to shop online on Thanksgiving, a signficiant hike from 11.1 percent who did so last year.

And a whopping 69 percent will shop online on Cyber Monday. Last year, Cyber Monday was the heaviest online spending day in U.S. history, surpassing $2 billion in sales.

What does all this mean?

perspective 2The growth in online holiday shopping means that more packages than ever before will flood your mailrooms and offices. The millions of Amazon Prime subscribers, free shipping offers by many online retailers and same-day delivery makes it so easy to order gifts – and all types of holiday and personal items – online. In fact, nearly 17 percent of 18 to 24-year-olds and 16 percent of 25 to 34-year-olds plan to use a same-day delivery option when buying gifts, holiday décor and other items.

The packages are coming. So the question is, what will you do when they arrive? The challenge is greatest for office mailrooms, apartment community, and any other location that accepts packages for others. The huge volume of inbound parcels creates a strain on space and on time. But PackageLog is here to help. The cloud based package management system will alert recipients to a package’s arrival and continue to automatically remind them to retrieve their package. Turn minutes of headache with each package into a only a few seconds. To learn more about how PackageLog can assist you with your inbound package challenges, click here.