Solving the Old-School / New-School Equation

By: Shad Bookout

oldnew1In a world dominated by the endless evolution of high-tech, sometimes you need to pause and take a more objective look around. Some of us have a need to make sure that we have all of the newest technology at our fingertips. For others, the adoption of new technology is a painstaking process. Those who seek the new often forget about the success of the old, and those who resist change will miss the vision of a greater future. But there is no reason that the two philosophies cannot harmoniously co-exist. Therefore, solving the Old-School / New School equation is simpler than you think.

Old Schools That Still Works

oldnew2Just because something is old does not mean it is outdated. That is especially true when is comes to dealing with our customers. Many of the most successful customer service philosophies have not changed in a very long time. From the moment your customer walks in, something as simple as standing up to greet them can leave the impression that your attention is focused on them. Taking the time to listen and take notes is a way to reinforce this customer perception. A prompt reply to a customer’s need or inquiry is a must and nothing is as impactful as a personalized “thank you” (especially if it is hand written). The most important thing from old-school is to be original. Too much of customer interaction today is homogenized and generic. Nothing demonstrates your core values better than taking the time to be unique.

New School Builds a Buzz

oldnew3Some of the most powerful tools available to you have been available for a very short period of time. We live in a technologically-driven world that is evolving fast than we can often keep up with. Many of these tools give us greater access to our customers and provide new and innovative methods to entice and serve them. Text messaging and smart phones are less than 25 years old, yet they are the preferred means of communication for over one-third of the world’s population. To send a text often gets a quicker response than simply calling someone. Email is still the main tool for businesses, and there are many new devices to aid in creation of customized – and even automated – emails to you customers. Of course, it seems that everyone is leveraging social media for personalized messaging and to learn more about their customers. All of these tools open new doors for faster, more effective customer communication. But new technology sometime needs a more “retro” approach.

Old School Idea, New School Execution

oldnew4Even though items are considered “new school”, that does not mean they do not need to receive the TLC that old school methods invite. As new and more innovate methods continue to develop, it is important to maintain the focus on sincerity and customer care the old methods offer. Just because the tools are new does not mean the message has to be. Make sure to maintain a sincere, personalized, meaningful approach, even if you are texting, sending an email, or connecting via social media.

A great new school tool to help your customers feel they are getting old school attention is PackageLog®. Its cloud-based, customized, automated email and text alerts give you the ability to connect to your customers in a meaningful way. All of this is based around something that your customers love…package deliveries. Your customers will love the attention they receive from you and your budget will love the low monthly cost.

To learn more about PackageLog®, click here.